INNOVATION.
PROTECTION.
CREATIVITY.
WHAT IS INTELLECTUAL PROPERTY?
According to the World Intellectual Property Organization – WIPO, Intellectual Property is the sum of the right related to literary, artistic and scientific works, interpretations of performers and performances of radiofusion, inventions in all fields of human activity, industrial designs and utility models, industrial, commercial and service trademarks, as well as geographical denominations, protection against unfair competition and all other rights that rises from the intellectual activity in the industrial, scientific, literary and artistic fields. The legal protection of these creations of the human mind guarantees to its creator the recognition and financial benefit from the product invented or created. ROCHA BARBOSA is here to assist you on all fields of intellectual property and ensure your rights.
HIGHLIGHTS
- ByteDance software infringement; China crackdown on game ‘reskinning’; media companies claim AI damage; and much moreby Victoria Arnold-Rees on February 23, 2025 at 11:00 am
Everything we covered on WTR over the past seven days, and all you need to know from the world of trademarks to set yourself up for the start of another busy week.
- EU AI policy falls short in regulating deepfakesby Zizhuo Zhou on February 22, 2025 at 10:00 am
The disclosure obligation set out in the EU AI Act is not clear enough for deepfake creators to protect themselves from accusations of infringement, argues 4iP Council IP rights researcher Zizhuo Zhou, in this week’s opinion column.
- China soft power surpasses UK for first timeby Louise Newstead on February 22, 2025 at 9:00 am
China has surpassed the UK to rank second in Brand Finance's soft power index on perceptions of nation brands.
- Birkenstock copyright blow; New Balance settles Kazakh lawsuit; Kurt Geiger brand acquired – news digestby Joyce Ng,Louise Newstead,Sam Lovatt,Tim Lince,Victoria Arnold-Rees on February 21, 2025 at 10:53 am
In our latest round-up, we look at Lidl going back to court, Amazon taking full control of James Bond days after a trademark suit emerged, and more.
- Tommy Hilfiger defeated in TOMTOMMY oppositionby Masaki Mikami on February 21, 2025 at 10:00 am
Surprisingly, the JPO questioned the high degree of recognition of the fashion brands Tommy and Tommy Hilfiger in Japan.
- General Court: “excessively simple” horizontal red stripe on silver fuselage is not distinctiveby Kathrine Spinner Madsen,Lars Segato on February 21, 2025 at 10:00 am
The mark would be perceived as a simple geometric form, which was not, in itself, capable of conveying a message that consumers would be able to remember.