Six bite-sized IP updates from the week, also featuring YouTube’s deepfake detection tool for public figures, Seoul’s covert “mirror grade” counterfeit store bust, and Amazon’s AI-led protection efforts.

Decisions on issues such as refurbished products, fake amusement park tickets and prior domain name rights reveal how Chinese courts are sharpening their approach to IP enforcement.

The WTR Brand Elite index fell four points between 1 February and 1 April 2026, with a March sell-off triggered by the effective shutdown of the Strait of Hormuz wiping out earlier gains and sending shockwaves through global markets.

Counterfeiters in Southeast Asia are producing convincing replicas, inventing “non‑existing models”, claiming OEM origin and using modest price reductions to deceive consumers and seize local trademarks, warns a senior IP specialist at audio electronics company HARMAN.

Cases in which bad faith is central to the outcome are rising across major jurisdictions.

Of the two remedies that exist under the UDRP, cancellation is much less popular since the domains can re-enter circulation by bad actors and financial risks are high. L’Oréal’s decision to pursue this action is thus unusual and warrants a closer look at different brands’ enforcement strategies and the potential future of cancellation as a remedy.